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Website redesign

Website redesign 2026: when, how, and how much

An outdated site quietly costs you sales. This guide covers when a redesign makes sense, how to keep your search visibility through the migration, and what realistic pricing looks like for a Finnish SMB.

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Signals that tell you a redesign is worth it

01

Most Finnish SMB websites benefit from a redesign every 3-5 years. The exact timing depends on how many of the signals below match your current site. One signal is meaningful — two or more usually means the redesign pays for itself.

  • Site does not work on a phone, or load times exceed 3 seconds
  • Brand has changed but the site has not (new logo, new colors, new positioning)
  • Search Console shows declining visibility over the last 6 months
  • New services or products are not represented, or are buried on subpages
  • A competitor moved past you in search results and their site looks visibly more modern
  • Customers complain on the phone that they 'cannot find anything on the site'
  • Maintenance is expensive, or the original vendor is unresponsive

Redesign vs. full rebuild: which one fits?

02

A redesign keeps the working parts — content, brand, established URL structure — and replaces or modernises the rest. It is usually faster, cheaper, and protects your search rankings better. The right choice when the existing site brings traffic and the brand is recognisable, but the technology or visual identity has aged out.

A full rebuild starts from a blank page: new structure, new content, new URLs. The right choice when the existing site brings no traffic, the content is outdated, or the company has changed radically (new name, new business line, new audience).

  • Redesign if: Search Console shows working keywords you want to keep
  • Redesign if: there is significant content and it is still relevant
  • Rebuild if: the platform is so dated that continuing on it is not viable (legacy WordPress builds, custom PHP, a closing hosted service)
  • Rebuild if: brand identity has shifted enough that the old content no longer fits a new template

How a redesign protects search rankings

03

The biggest single risk in a redesign is a drop in search rankings. This does not happen if the migration is done right. Concrete steps we run before launch:

  • Map current URLs and their Search Console impressions and clicks
  • Keep recognisable URLs where possible (e.g. /services/cleaning) or set 301 redirects from every changed URL to its new home
  • Preserve metadata, heading hierarchy, and content hierarchy where they already work
  • Generate a fresh sitemap.xml and updated robots.txt for the new site
  • Submit the new sitemap to Google Search Console on launch day
  • Monitor indexing for 14 days post-launch and fix any issues that surface

What does a website redesign cost in Finland?

04

Finnish SMB redesign projects typically range from €1,500-5,000 (+ VAT), depending on page count, content readiness, and integration complexity.

Our Launch package (from €1,500) fits small redesigns: 5-7 pages, contact form, base SEO setup, 301 redirects from existing URLs, no mandatory monthly fees. Care (€79/month, optional) adds updates, backups, and small content edits.

Larger redesigns (10+ pages, integrations such as booking systems or multilingual delivery) sit in the €2,500-5,000 band and require a scoping conversation. Cross-border Nordic delivery is priced the same — only the content work happens in two languages.

Redesign timeline and process

05

A typical SMB redesign takes 3-6 weeks from kickoff to launch. Phases:

  • Week 1: current-state audit (Search Console, Lighthouse, content inventory)
  • Week 2: structure and sitemap, content pruning, optional new copy direction
  • Week 3-4: visual design and build on React + Tailwind
  • Week 5: content migration, 301 redirect testing, final review
  • Week 6: launch, sitemap submission, 14-day indexing monitoring

Is your site due for a redesign?

Tell us about your current site and goals — we reply within one business day with a concrete proposal, a price estimate, and a realistic timeline.

Request a redesign quoteSee packages
Read the wider business website guideSee frequently asked questions